By the year 2015, mobile technology will be capable of collecting and analyzing data of users. This is a lot of information stored in these devices that need to be managed by respective IT users. In order to control this data, IT leaders must find ways to store date in different places. These other places can control where this data is shared and how it is reused by users.
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http://www.channelinsider.com/mobile-devices/mobile-apps-raise-issues-of-data-collection-monetization.html/